Every day we are surrounded - more like bombarded - by marketing in the news. Products and services are constantly changing and developing. Are we even aware of this? Do marketers really reach their intended audience? Why do marketers even change what they are doing? What motivates them to redesign a package, or lower the price, or start a new advertising campaign? I am going to start tracking all of changes I notice and see if I can spot trends or reasoning.
First one – the Megabus - http://us.megabus.com/. Fares as low as $1 from Des Moines to Chicago passing through Iowa City. What a great idea. Lots of college students traveling back and forth from the University of Iowa to home in the Metro area – many with no transportation – because parking is so expensive at the university – so let’s try a new mode of transportation. How do we get folks to buy in – low fares, wifi connections, comfy seats, clean, fast and no in between stops. I think it will be a hit!!
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My son would love this concept. Cheap transportation and public so that fewer cars are on the road. More environmentally friendly, I believe.
ReplyDeleteSo, will accessing your blog be a part of your marketing class? Is this one "paperless" way that you plan to present info to your students? Julie
ReplyDeleteIf they can keep the fares low - - - I agree it will be a hit. . .so how will they make their money? Advertising space?
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