Sunday, June 13, 2010
What do we really see?
My son pointed out to me an advertisement in the Sunday paper. The couple in the ad was African-American. The woman had her hair styled very similar to Michelle Obama's and was dressed very similarly - sleeveless shirt, tied at the neck. The man in the ad looked striking similar to President Obama. Just a coincidence, I don’t think so. Here is a clever marketer using our “feeling good” about the first African-American President to sell their product. Clever.
Subscribe to:
Post Comments (Atom)
It's no different than using stud athletes to pitch products . . . the average consumer is so easily convinced by athlete testimonials that they run, not walk, to the nearest retail center to buy whatever the athlete is pitching.
ReplyDelete